The “FLINSTONE” cabinet and dresser “open” a series of furniture and decor items designed in 1996 and currently under further development. The design of the “FLINSTONE” series begins with the idea that the object should be both functional and emotional; it’s essential to consider not only what the design denotes (material and function) but also what it connotes (cultural references, associations with other images, etc.), as it’s this latter aspect that fosters an emotional engagement capable of creating a connection with the object.

This focus on external cultural references has taken shape in the idea of using the world of childhood as the narrative framework for the objects. The selected classes—the kindergarten class at Borgnana Picco and some elementary classes at A. Parato school in Turin—worked under the careful guidance of their educators to depict furniture, unleashing surprising imaginative and poetic energies.

The children’s drawings, revised in proportions and developed in detail, followed a path that strongly aligns with our approach to design, exploring the relationship between art and design. Specifically, the attraction to the imaginative world of childhood led to the creation of “sculpture” furniture where function, materials, and technology coexist in a balanced blend of art and design. These objects convey a strong poetic essence while simultaneously retaining very essential characteristics.